Task:
Create short form video clips (both under two minutes) to introduce the Krafted brand.
My approach:
An industrial style background was used to create a raw, authentic feel, while the founders were dressed casually to move away from a corporate look. Humour was encouraged to make the content more relatable and approachable, helping the brand Connex with its audience in a more human way.
What I learnt:
- How tone and ervironment in shaping how a brand is perceived online
- How short form videos help to build brand personality and relatability, not just showcasing a product
- How decisions such as settings, wardrobe and humour affect audience engagement and authenticity
- The improtant of camera angles and movement to impact engagement
- The advantage of using visual techniques can significantly enhance stroytelling ad brand perception
The goal is to show the founders their personality. This helps to emphasise the brands idenity. Questions about their preferences were asked. I added logos for engagement as users are likely to recognise them, creating a connection.
I used various camera angles and zoom-in/zoom-out techniques to make the video visually dynamic and maintain viewer interest. Showcasing the product in hand helped to demonstrate usability and provide a clear sense of scale.