PLAYER
Target audience: Male professionals aged 25-45, interested in business, luxury items and travel.
Key design choices: High-end typography, premium imagery selection.
Mood inspiration: Aimed to represent success, confidence and wealth.
TOMORROW’S TECHNOLOGY
Target audience: Tech lovers aged 18-45 intrests include AI, emerging tech and digital trends.
Key design choices: High-end typography, premium imagery selection.
Mood inspiration: Forward-looking, modern tech and futuristic.
AUTO CAR
Target audience: Male cretro car enthusiasts, aged 30-60
Key design choices: Energetic, nostalgic, and loud.
Mood inspiration: Inspired by early 2000s hot hatch culture, similar to Max Power.